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The brilliance of Barack Obama’s team

Posted by TopOfTheThread on July 1, 2008

Barack Obama is not just a Democrat proselytizing for change. There are lots of people who want change. He is at the helm of a powerful marketing team.

His team understands the 18-25 age group, web 2.0 audience. They understand the mentality and how to use the tools; FaceBook, MySpace, YouTube, email, and viral marketing.

They have done an exceptional job using these tools to raise funds, awareness, and generate following. You can see it in the dollars raised. You see it in his victory over HIllary. You can see it in his messages.

He (his campiagn) has embraced the openness, or at least given the appearance of embracing the openness, of the under 30 crowd. Note: The openness of the younger generation has created the Biggest Generation Gap Since Rock-n-Roll. (See the Wall Street Journal Article from 2.9.07) … but this generation is unbelievably powerful… one in which one person is so much more empowered than anytime in history to affect other people’s opinions and messages. One person has the ability to influence hundreds, if not thousands of other people… and Obama’s team is planting the seeds…

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Obama’s campaign will be case study in the future…

Here is the latest example of a successful tactic: This video (below) was posted this weekend. It is a video of his campiagn manager explaining the latest status and strategy. This is a brilliant move of including and empowering people to participate.

Brilliant. Whether Obama wins or loses in November, Kudos to the Obama Team!

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