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Tiger Woods – Pitchman – Driving Ratings

Posted by TopOfTheThread on December 10, 2009

On ESPN Radio 1050 AM this afternoon,  Michael Kaye & Co chatted about Tiger Woods.

One of the crew spoke to whether this product will sell, will women’s opinions affect the sales, etc….

We all know endorsements are paid for. We all know celebrities get millions of dollars to pitch products.

Most of the money spent by these companies on celebrity endorsements is a waste. Let me rephrase that;  there are very few products that I will purchase because of a celebrity endorsement.

  • I am not buying a Buick because of Tiger Woods.
  • I am not buying Nike Golf Products because of Tiger Woods.
  • I am not getting an American Express Card because of Tiger Woods.
  • I am not buying Tag Heur watch because of Tiger Woods.
  • I do not drink Gatorade because of Tiger Woods.

I do watch PGA Tournaments when Tiger is participating.  IMHO it tends to be exciting because he often seems to overcome odds and come back.  I used to root for him.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

It was always interesting to watch tournaments and see him throw down his clubs and show poor sportsmanship. It was never addressed by the media because he is such a great athlete and his image was so pristine.

So let’s recap… he is one of the greatest athletes of all time… he often throws his clubs and curses… he cheats on his wife… hmm …

Now I will watch PGA Tournaments and hope he chokes… Hopefully Jack Nicklaus’ record is safe.

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