Millions of people regularly use social networking sites MySpace, Facebook, Bebo, Skyrock Blog, StudiVZ, Hi5, Orkut ,Friendster, and Cyworld. Big audiences. Although often they are “Segmentable” and “Targetable”, no one has been able to monetize the audience.
Banners. Interstitials. Widgets. Surveys. Blogs. Etc. There is a ton of participation but little purchasing and transactions for businesses. Facebook PPC (for example) has been a disappointment to advertisers. Click-throughs and conversions are low.
It will be interesting to see if it will be the same for the U.S. Presidential Election. There are many Obama groups across all the platforms. Members of the groups are almost fanatical. Comments galore.
It will be interesting to see if these people get out to the polls and vote… or will it be a disappointment like the businesses experiences in the social networking world.